Visual Identity and packaging design for Go Human, a natural men's care brand based in Barcelona.
Originally intended for a male audience, we crafted a brand narrative around the idea of being human above all; from within and taking care of oneself, to our people, our environment and our world.
As a result, the packaging becomes a framework that encourages you to take care of yourself and reflect on your everyday intimate rituals: Awake, Respect, Feel, Flow.
When approaching every project, we believe that every meaningful solution begins by asking the right questions. For Go Human, we questioned the masculine cosmetic established cliches that want to make us feel mighty, younger, or attractive.
Creative Direction and Graphic Design by Pràctica
Naming + Copy by Usted
Photography by Enric Badrinas
Naming + Copy by Usted
Photography by Enric Badrinas
